The ultimate guide to setting your pet sitting and walking rates for 2023 (2023)

"How much should I charge for dog sitting, cat sitting, pet sitting, walking and pet sitting?"

This question is by far one of the most common we see from new pet grooming businesses – and with good reason. Setting a fair rate for your customers and yourself is essential to running a successful pet care business. You could have thousands of happy customers, but if you are unable to cover your expenses and make a profit, your business will struggle.

It's become even more important over the last 12 months to make sure you're charging the right amount. The global economy, inflation, the threat of recession, and various other factors have had a significant impact on zookeepers. The cost of providing pet sitting services in 2023 will be significantly less than previous years. Whether it's a tough job market, increased gas prices, or other reasons, you need to make sure the prices you charge for pet grooming services are increasing at the same rate as your expenses.

Price is still often a deciding factor when customers want to hire a pet sitter or dog walker. It's also probably one of the first things a potential customer notices when they visit your website. That's why you need an easy-to-understand, fair pricing structure.

Time To Pet has created severalfree calculatorsto help you calculate your rates based on where you live and the services you provide. Use this blog post and oursRechner-Toolsto find the plans that are right for you and your business!

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Are you about to get started? We put one togetherin-depth guide with all the resources you need to start your walking or pet sitting business!

There are several important factors when deciding what to charge for pet care and pet care.

  • What services will you offer?
  • Where are you?
  • What is your competition demanding?
  • What are your expenses? This is critical in 2023
  • How much do you want/need to earn to keep your employees and your company going?

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(Video) Pricing Guide for Pet Sitting and Dog Walking

services decide

Determining what services you will provide is a large and sometimes overlooked part of the planning process for your pet sitting business. There are many different strategies you can use here, but the most important thing is to consider the type of business you are starting. What types of animals will you take care of? Do you offer overnight stays at customers' homes?

Don't stretch too thin. You can always add more services later. It's better to master a smaller set of skills than trying to do too much. It is important to offer your customers the absolute best possible service. That's always the best wayStep out of the masses!

Keep it simple

We strongly recommend keeping the Services as simple as possible. It can be easy to go overboard and offer dozens of types of services like cat sitting, dog walking, pet sitting, evening sitting, early morning walks, etc.

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In reality, most of these services are likely to be very similar and also share the same price point. Instead of offering tons of separate services, it's easier to just offer a handful of services based on the length of the event. There are just far too many inconsistencies when billing is per task rather than by time.

For example – you can have a 15 minute visit, a 30 minute visit and a 60 minute visit. Each visit can be the same for cats, dogs, walks, birds, morning, night, etc. Even if you do different things at each event, you still spend the same amount of your time. This makes the process much easier when customers request services - and easier for you too.

Keep your pricing consistent and straightforward. In many cases, there is no need to add an extra dollar for administering oral medications, changing the litter box, watering plants, or delivering the mail. These additional services may all fall within the scheduled visit time. If a pet needs extra attention (or the visit requires more time for additional services), the visit should be longer.

One of the first things most people do when looking for a new pet sitter or dog walker is to look at prices. Make sure your pricing is clear and easy to understand on your website. They become more reliable and customers know what to expect, resulting in fewer misunderstandings about fares.

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(Video) How to Start a Pet Sitting and Dog Walking Business - COMPLETE GUIDE

location and competition

Where you live is a very important factor in deciding what to charge for your pet grooming services. With ourRechner-Toolyou can see what the average cost of services is in your area. You most likely don't want to be the cheapest service provider, but you do want to stay competitive.

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Please investigate. Check out your competition and see what others are charging in similar sized cities across the country. Check out oursfree tariff calculatorto get help in pricing various services.

It's also a good idea to decide how you want to position yourself compared to your competitors. Will you be a luxury service? Do you have any special medical qualifications? Do you add value with a software like Time To Pet?

Having the Time To Pet app to share with your clients can be a huge plus for them. The ability to conveniently schedule and pay for the service makes their lives easier. Customers also love getting pet ID cards and seeing GPS tracking for dog walks. When you offer your customers value, you can and should charge more in return.

To determine your prices based on standard prices in your area, check what your competitors are charging. This can be in your city or in places similar to where you live and work. Also remember that the kid on the street is not your direct competition. They deliver a professional service so you will always be more expensive than them.

(Video) How to Get Pet Sitting and Dog Walking Clients! Marketing Guide for Pet Businesses

Average time to stroke:

We used our free rate calculator tools to find the nationwide average rates for dog walkers, dog sitters, cat sitters, and pet sitting services across the country. Overnight pet sitting rates vary widely by location.

  • Dog Walk - 30 minutes: $25.55
  • Walking the Dog - 60 minutes: $40.97
  • Dog Sitting - 30 minutes: $33.33
  • Dog Sitting - 60 minutes: $45.93
  • Cat Sitting - 30 minutes: $27.47
  • Cat Sitting - 60 minutes: $42.94
  • Pet Sitting - 30 minutes: $32.25
  • Pet Sitting - 60 minutes: $42.08


The cost of running a pet grooming business has changed dramatically in the last 12 months. It's gotten harder (and more expensive) to hire and retain great pet care professionals. Inflation has also dramatically impacted the cost of a pet care business' gas, insurance and other general expenses. It's important to ensure that the prices you charge for pet grooming services will cover your expenses and leave some extra profit. Please see below for more information.

If you have other employees or workers besides yourself, you must account for their salary. Factor in labor, insurance, gas, marketing, materials, and other miscellaneous expenses. Your bottom line isn't what you make of each event, it's your revenue minus your expenses. Make sure your tariffs cover your business expenses and leave something for profit.

Also, remember that while a visit may be brief, you must allow for travel time and resources that will take you away from other customers.

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Set your prices

A really easy way to set rates is to set how much money you want to make per hour (let's say $40/hour). Then work backwards on how much you need to charge for events.

For example, if you have a 30 minute event, the cost isn't just $20. You also need to factor in travel time and overhead. If your typical travel time is 15 minutes and your overhead per event is $3, the actual cost for that 30 minute event should be $33. This is $30 for 45 minutes of your time (30 minutes visiting, 15 minutes driving) and $3 for overheads.

When you set your prices, it's most likely a combination of what you want to earn per hour and the typical prices for your area. You cannot differentiate yourself from the market, but you also need to be sure that you are being rewarded appropriately.

(Video) How to Raise Your Prices as a Pet Sitter and Dog Walker!

Frequency discounts and special prices

Frequency discounts are a great way to "keep" your best customers as repeat customers while ensuring you have plenty of work to do. We recommend frequency discounts as it encourages customer usage and loyalty.

A new concept that has gained a lot of popularity in 2022 is the "subscription" idea. Instead of charging per event, charge $400 per month, which entitles a client to walk one dog per weekday. Of course, in some months (like February) there is less migration and in other months (like January) there is more. However, your income (and your clients' expenses) are very predictable.

Additional pets.

More pets can often require more time and work. You may simply want to base your costs on the basis of the time you spend, but the extra pet fee is a very common (and accepted) fee in the pet care industry.

Public holidays.

It's common for pet grooming companies to charge extra for holidays. Think about it like this. How much would your client expect for work on Christmas? Make sure you value your vacation time appropriately.

To help you determine vacation fees for your business, we've created oneVacation Fee Calculator Toolwhich contains national averages for flat fees and percentage fees for the most common US holidays. We also have a detailedGuide to setting holiday fees for pet sitters and dog walkers. We also have a great postHoliday for pets! You shouldn't be charging extra for all of this, but it's always nice to celebrate something.

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It's okay to say no

No matter how fair your price is, there will always be potential customers trying to haggle over the price. There will likely also be people outside of your desired service area who would like to become customers. This is where you need to decide whether acquiring a particular customer is in your best interest. If they're not willing to pay full price for your services, or if they live an hour away from your other clients, you need to decide if it's worth taking them on. It can be difficult to turn down orders, especially when you're starting out and looking to grow, but it's okay to say no. You run the show and have to decide what's best for your business.

Setup aMeet and Greetis the best way to really determine if a client is a good match for them. There are alsoQuestions to ask potential new customersbefore you even have the meet and greet.

Use ourPet Grooming Rate Calculatorupdated for 2023 to find out what you should be charging for pet sitting and dog walking.

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Be sure to check out oursTime for pet academyAndThe blogfor more great resources.


What do most pet sitters charge per day? ›

Pet sitters charge $25 to $30 a day on average, depending on the services involved. The average cost of a 30-minute visit is $25, while overnight pet-sitting costs $75 to $85.

What should I charge for dog walking? ›

To give you a general idea of a dog walker's earnings, HomeGuide reports the following national average rates for low, medium, and high-end dog walkers: Low-end dog walking services: $10 per 30-minute walk. Mid-range dog walking services: $20 per 30-minute walk.

How much should I charge to watch a dog for 8 hours? ›

Average dog sitting rates

And here's what Thumbtack tells us about the average dog sitting price per time period: Drop-in dog sitters charge $25 for 30 minutes. Drop-in dog sitters charge $32 for an hour. Overnight dog sitters charge $75 to $85 per night.

How much do most dog sitters charge? ›

For a professional pet sitter you should expect to pay $23 – $28 per 15-minute drop in visit and between $35 – $47 per 45 – 60 minute visit. Usually, for a hobby sitter, you will pay about 60-70% of what you would pay a local professional service.

How much should I pay my friend to watch my dog? ›

“When asking [a] family member or friends to help you out with your dog when you're gone, we recommend offering to pay 60% to 70% of what a similar professional service would charge,” said Robert Bradley, founder of Superb Dog, a dog informational site.

Are pet sitters worth it? ›

The biggest reason to pay for a professional pet sitter is that they will provide you with more peace of mind. You can rest easy and enjoy your trip because you know they have the experience, training, and responsibility to make sure your pet gets the absolute best care while you're away.

Is there money in dog walking? ›

Dog walking is undoubtedly a viable business venture to consider if you're passionate about dogs. Not only is the demand for dog walking high, but the business also has a relatively low barrier to entry and is highly profitable.

Do I need a contract for dog walking? ›

Dog walkers need 3 forms when taking on new clients: The Dog Walking Contract, the Vet Release Form, and the Pet and Owner's Info Sheet.

Does dog walking make money? ›

According to our survey of 1,000 small business owners, dog walkers make between $25,000 to $50,000. In this guide, we take a look at the average salary for dog walkers and discuss factors that can help you maximize your earnings as the owner of a Fido-approved dog walking business.

How much is 3 hours for dogs? ›

Dogs do not understand clock time or calendar time in the same way we do. However, they perceive the passing time that's unique to them. The basic theory in changing human time to dog time is with a ratio of 1:7. One minute for a human is 7 minutes for a dog, 1 hour is 7 hours, and one day is 7 days.

How much do you get paid to watch dogs? ›

As of Jan 11, 2023, the average hourly pay for a DOG Sitter in the United States is $16.21 an hour. While ZipRecruiter is seeing hourly wages as high as $38.46 and as low as $6.73, the majority of DOG Sitter wages currently range between $10.34 (25th percentile) to $16.83 (75th percentile) across the United States.

How much should I pay someone to check on my cat? ›

A 30-minute cat sitting service usually ranges from about $18 to $28 per event. The average national cost of a 30-minute cat sitting service is $23.10.

What to give someone who watches your dog? ›

Gift for Dog Sitter: Practical Gifts
  • Hand and foot warmers. ...
  • Snacks that transport easily in the car. ...
  • Coffee, tea or other drinks. ...
  • Nice refillable water bottles or travel coffee mugs for when she is on the go.
  • This little cooler has a car adapter and allows sitters to keep their food cool on long days.
Aug 4, 2018

Should I charge my friend for dog sitting? ›

If they feel like you don't appreciate their help, this could affect your relationship with them going forward, which is the last thing you want. While you don't need to pay a friend or family member as much as you would someone hired from the outside, offering fair compensation is the right thing to do.

Can you pay too much attention to your dog? ›

Just like humans, dogs are social creatures that don't like being alone. Giving them company all the time could spell trouble, since they might learn to be too dependent on you. At its worst, a dog that is too used to the constant company of its paw-rent could develop a case of separation anxiety.

How many times a day should a pet sitter come? ›

And so I tell prospective clients just that: Pet Sitters need to visit kitties at least once every 24 hours, and pups at the very least twice per day.

Is there a high demand for pet sitters? ›

The demand for pet sitting is rising due to an increase in pet ownership, leisure travelers around the world, and rising spending on animal welfare. Consequently, the range of time and money-saving pet services for pet owners has increased due to rising spending on animals and their welfare.

Is pet sitting in high demand? ›

The global pet sitting market size is anticipated to reach USD 5.14 billion by 2030, according to this report. The industry is estimated to expand at a CAGR of 11.52% from 2022 to 2030.

What dog walking service pays the most? ›

The Best Dog Walking Apps to Make Money
  • Steady.
  • PetBacker.
  • Holidog.
  • Swifto.
  • Barkly Pets.
  • Pawshake.
  • Paway.
Jan 31, 2023

How many dogs can a dog walker legally walk? ›

Summary of requirements

Where the bye-law is in place (see the list of open spaces covered), a licence is required for an individual to walk more than four dogs at any one time up to a maximum of eight dogs.

What happens if you don't walk your dog for a month? ›

Dogs need regular exercise, just like people. If your dog isn't getting enough physical activity, he may put on too much weight, become bored or frustrated, or release his pent-up energy in undesirable ways. Keep in mind that individual dogs have different needs.

What qualifications do you need for dog walking business? ›

Qualifications and training

Whist there are no specific qualifications required to become a dog walker/pet sitter, having qualifications in areas such as animal first aid, animal behaviour, or animal care, will enhance your professional standing.

What side hustles are like dog walking? ›

Dog walking, tutoring, ridesharing — these are just a few of the side hustles that 40% of Americans are using to make extra cash in 2022. And you're here because you also want to start a side hustle that lets you get paid to do what you love most: hang out with adorable doggos!

Is dog walking a good side hustle? ›

Dog walking is a great side hustle because the clients are adorable, you get exercise, you're helping out a caring pet owner (having a dog of my own, I know what it's like to want the best for your pup), the hours are short and you can make around $16-$24/hour depending on your rates.

Is Wag or Rover better? ›

Wag has a slightly tougher application process and has on-demand services, plus pet training. Rover has doggy daycare, something Wag lacks. If you want to use some of the unique features of both Rover and Wag, nothing is stopping you from working for both services.

How long can dog hold pee overnight? ›

Dogs can go for 8 to 10 hours without urinating overnight, while sleeping. However, all dogs need to be taken out after a meal or a drink, upon waking up and after a period of play. Health: Urinary frequency in dogs will vary due to factors such as age, sex, body size and overall health.

How long does 7 hours feel to a dog? ›

Assuming the idea that one human year is seven dog years, every hour to us works out to 7 hours for a dog. 1 day for us, 24 hours of human time, is 7 days in dog time. So one day of dog will be 3.42 hours of human.

How long is 2 hours in dog time? ›

Time is a concept related to the length of day and the planetary movement of the earth relative to the sun. Dogs exist on the planet earth where days are 24 hours long. Therefore, 2 hours is 1/12 of a day for a dog.

How to get paid $1,000 to watch dog movies? ›

For those who truly love pooch films, you can apply to be the Director of Doggie Flicks for Pettable. In that role, you will write reviews for seven dog movies in 48 hours and get paid $1,000. Pettable will also provide some goodies to help you get through your movie binge.

How much do dog walkers charge for 30 minutes? ›

Dog walkers typically charge between $20 and $30 for a 30-minute dog walking service. The average cost across the US for a 30-minute dog walking service is $24.84 in 2022.

How long does it take to get 100 in Watch Dogs? ›

When focusing on the main objectives, Watch Dogs is about 19½ Hours in length. If you're a gamer that strives to see all aspects of the game, you are likely to spend around 60½ Hours to obtain 100% completion.

How often should pet sitter check on cat? ›

Twice-daily visits are ideal for cats who eat two separate meals in the morning and evening, cats who take medication, and for kittens and seniors who would benefit from being checked on more often. Again, they can be shorter or longer visits depending on your cat's needs.

How much do you tip a cat sitter? ›

Tipping a pet sitter is a personal decision. In general, you can think of it like tipping in a restaurant. If the service was okay, tip the pet sitter between 10% and 15%. If the service was above average then tip 20% or more.

How much is a dog sitter in NYC? ›

RATE: $105.00 PER NIGHT/UP TO 2 PETS / $10 PER PET THERE AFTER. PET SITTING SERVICES INCLUDE: Each pet receives hands-on attention, affection, cuddles and lots of love! Exercise/walks/pet fun time/playtime.

Should you pay a friend to house sit? ›

While you don't need to pay a friend or family member as much as you would someone hired from the outside, offering fair compensation is the right thing to do. After all, showing mutual respect is a huge part of maintaining long-lasting relationships, so do your part to treat your loved ones well.


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